3. Data collected - website
We store data about user visits in two ways, each for a different purpose:
- In a self-hosted analytics tool, where we keep anonymized data for analyzing website usage trends and various statistics. See the Web analytics section below for details.
- In web server log files, where data is immediately anonymized. This data is used for fraud detection and to detect technical site issues.
While you are using our website, we save cookies on your computer to store your preferences and number of searches performed. See the Cookies section for details.
3.1 General visits
We collect technical information about your activity on Givero when you visit the site. This information is automatically sent to us by your web browser when it requests a page or image from our servers.
The data we collect includes information such as your device type, browser and language, timestamp, and your anonymized IP address. We register what pages you request when visiting Givero and what web address you came from.
The data is stored in logfiles on our servers. It is not used to create a profile of you or your behaviour, and is not linked to a user account. It is used to help us guarantee stability of the site and to prevent abuse of our service.
We anonymize data in the logs immediately and we do not share the logs with anybody.
Pages on this site may include content from other sources (e.g. videos, fonts and images). Embedded content from other websites behaves in exactly the same way as if you visited the other website.
Such a website may collect data about you and monitor your interaction with that embedded content, including tracking this interaction if you have an account and are logged into that website.
3.2 Givero Search
The following data is transferred to our search partners when you submit a search request: IP address, user agent string, search term, country and language settings, filter settings for adult content, active search filter settings (e.g. page number information), an optional Bing ID (read more below) and the ID of the organization that should benefit from your search. Passing on the organization ID enables out search provider to show us earnings per organization in their payment reports.
You can disable personalized search results on the search result page. Result personalization is used to improve the quality of results you see. For example, if you repeatedly searched for locations in London and then search for Pizza, you may see Pizza restaurants in London in the results. This option is sometimes referred to as the "filter bubble". Some see it as a benefit, others try to avoid it - we give you the choice. When enabled, we pass on a unique ID to Bing, which they use to correlate your searches on Givero (and only here). If you turn off the feature, this ID is not passed on to them, and every search you make appears to them as if it was from a new user.
Personalized ads are turned off for our entire account with our search partner. This means you will not see ads on other sites related to searches performed on Givero (also known as re-marketing).
When search results are displayed, tracking pixels reveal to our search partner which of the results and ads we received were actually seen by you. Our partner, CodeFuel, solely uses this information for building metrics for us and statistics about the service usage. The information is not sold or shared with advertising companies. It simply provides us with information about earnings and various statistics like how many searches resulted in display of ads, how many unique users performed searches, how many results were clicked on etc.
"But you still pass on my IP-address to CodeFuel and Bing". Yes, we have to. We protect your privacy to the maximum extent allowed under the agreement we have with them. Other privacy-centric search engines mask part of your IP-address before passing it on to their partners - we are not allowed to do that. It is a matter of trust. You have to trust that the privacy search engines do not pass on your full IP-address to their partners. On Givero, you have to trust that our partners only use it for what thay say they will, which is to provide better results on our site (only) - nothing else. We trust them.
We do not integrate third-party tracking scripts into Givero search pages, which means that search data is only shared with the third-parties mentioned above who are directly involved with providing us search results and ads.
If you subscribe to our newsletter, we store the information you entered on the signup form, which is usually your email address and name. We also store the time of subscription, your IP address and browser information to be able to track potential email abuse. We track email open rates and link clicks in our emails, and only use this information to improve our newsletters.
We use the third-party email service Mailchimp to deliver our newsletters. Mailchimp is located in the USA, but is certified under the EU-U.S. Privacy Shield Framework and the Swiss/U.S. Privacy Shield Framework. See their certification status here.
We use a double-opt-in process to prevent potential misuse of your email. Your email address is saved for as long as your subscription to the newsletter is in our database. You can request the removal of your email address from the list database at any time by clicking the unsubscribe link that we include in every email sent to you.
When you sign up, you explicitly allow us to send you information and marketing material about Givero services.
Security with "double opt-in"
When you sign up, we will send an email to the email address you provided asking you to confirm that you want to receive the newsletter. If you do not confirm within 24 hours, your information is locked and deleted after one month. The aim of this procedure is to prove you actually meant to sign up and to prevent potential misuse of your personal data.
We do not under any circumstances give or sell your email address to third-parties.
3.4 Web forms for contacting us
If you use a contact form to ask questions or receive support, you give us contact information. We collect the information you provide in the form, technical data about the device you use and your IP address.
We use the third-party support service Zendesk to identify and handle your enquiries once they are received. Zendesk is located in the USA, but is certified under the EU-U.S. Privacy Shield Framework and the Swiss/US Privacy Shield Framework. Read more here.
All communication via our support channels and the processing of the related data is carried out on the basis of your consent.
To inform you about our activities, we use a simple website solution to post articles and content. When you read an article on our blog, we treat it as a visit to any other page on the website.
3.6 Web analytics
Website owners need information about visitor behaviour in order to provide a better user experience, e.g. to find out which content appeals to most users, to discover from which pages users leave the site without taking any action etc. We collect this information in order to make Givero even better.
In order to protect your privacy, we operate our own analytics platform at analytics.givero.com instead of using a third-party service.
We store the following information in our analytics platform:
- Anonymized IP address
- The web page you visited
- The web page from which you arrived
- The page(s) you looked at after the initial web page
- Access status / HTTP status code
- The length of time spent on the website
- The frequency of visits to the website
- Your browsing behaviour on the website
We do NOT store the following information in our analytics platform:
- Full IP address
- Search query terms
The data we collect via web analytics is not transferred to or shared with any third-party.
You can opt out of the analytics tracking by activating the "Do not track" setting in browsers that support it.
Our income comes from advertisements and content from affiliate partners.
Advertisements and affiliate links may be shown within search results and elsewhere on our website. If you click on these advertisements or purchase something from an affiliate store, we earn commissions, which fund Givero and enable us to donate money to the charity organisations. These advertisements and affiliate links are provided by our search partners CodeFuel and Bing, and affiliate networks.
These partners will register your visit if you click one of their links. The links include a unique Givero identifier, which is used to identify that you visited them through our site, in order for them to pay us our commission.
3.8 Campaign success monitoring
We use several advertising services run by third-party providers, e.g. Facebook and Google, in order to make people aware of our services.
Activity during these campaigns is monitored to determine the success of Givero advertisements on those third-party provider platforms. These platforms collect data about this activity and make it available to us.
We include tracking scripts from our advertising networks on specific landing pages only on our website, so we can monitor the effectiveness of our campaigns. This is neccessary in order for us to see which advertisements most effectively lead users to our website.